In this project, I played a key role in crafting a visually compelling advertisement for Wrigley’s Gum. My primary focus was on showcasing expert-level keying and compositing skills, using Adobe After Effects and Mocha to create polished, professional-quality visuals. I collaborated closely with the shoot team and partnered studios to ensure seamless integration of animations and live-action elements, contributing to a dynamic and engaging final edit.

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One of the standout aspects of this project was adapting the master edit into multiple social media formats, including 9:16, 1:1, and 4:5. These adaptations preserved the aesthetic and storytelling of the original while ensuring platform-specific optimization. This required strategic recomposition of visual elements and creative framing, all while maintaining consistency and brand fidelity.